Our Story
More than a dog. More than a hoodie.
Luna Bear started with a dog called Luna, a favourite hoodie and a life spent supporting the people and things that matter most.
It Started with a Simple Observation
For years, life revolved around supporting the people and things we love.
Early mornings on the sidelines. Weekend adventures. Family days out. Long walks with the dog. Watching children discover new passions and cheering them on every step of the way.
Yet finding clothing that felt comfortable, practical and stylish enough for all those moments often seemed harder than it should be.
Too sporty. Too technical. Too fashionable. Too expensive.
Very little felt designed for real life.
That's where Luna Bear began.
Where Luna Bear Began
Luna Bear started with a dog called Luna, a cold sports sideline and a favourite hoodie that had seen better days.
There was plenty of clothing designed for hiking. Plenty designed for fashion. But very little designed for real life.
Named after Luna, the much-loved family dog, Luna Bear was created for women supporting the people and things they love.
The moments that matter most are often the everyday ones.
Show Up
For the people and things that matter.
Adventure
Finding joy in everyday moments.
Comfort
Clothing designed for real life.
Why Luna Bear?
The bear represents strength, loyalty and protection.
The moon represents adventure, possibility and exploration.
Together, they reflect the women we design for — supporting the people and things they love while embracing adventures of their own.
Join the Adventure
A celebration of women supporting the people and things they love.
Thoughtfully Designed
Comfortable fabrics.
Practical designs.
Timeless colours.
Clothing you'll reach for time and time again.
